Phuket is a resort location that annually receives millions of tourists. In 2023, the island was visited by 11 million people, the industry’s revenue amounted to 388 billion baht ($11.5 billion). In 2024, the record will be broken – the hospitality industry will bring Phuket about $12 billion.
The lion’s share of this money goes to hotels and apartment owners. Therefore, when we talk about investing in Phuket real estate, we, one way or another, mean entering the hotel business.
And if you look at the map of the island, you will notice that the vast majority of top hotels are located on the west coast (Kamala, Bang Tao, Naithon). The reason: this is where the best beaches are, and the eastern part of Phuket is not suitable for swimming at all. Result: infrastructure is developing in the west, prestigious complexes are being built, and the most solvent tourists are coming here.
Conclusion for the investor: you need to buy right here, on the west coast. And it is advisable to choose the best of the good, i.e. the scarce first line.